Hi, I’m Stephen. A freelance Creative Director / Art Director with 12+ years experience. Previously, I was at Media.Monks, Hudson Rouge and GTB. Full story below →
Employment
Freelance Creative Director (May 2022 - Present)
Moustache / Edelman - Good Start, Embecta
PXP / Saatchi&Saatchi – Tide, Downy
RedBull Media House
Hudson Rouge – Lincoln
PXP / Leo Burnett – Campbell’s, Jim Beam
KRo – Volvo
Creative Director (April 2021 - May 2022)
Media.Monks, NY – Robinhood, RingCentral, PeppaPig, UniBall
Associate Creative Director (Dec 2017 - April 2021)
Hudson Rouge, NY – Lincoln, The Macallan
Senior Creative Lead (Jun 2016 - Nov 2017)
Hudson Rouge, NY - Lincoln
Creative Lead (Mar 2014 - April 2016)
GTB, Shanghai - Ford
2022– Present
The Freelance Years
Summer 2022, I took the plunge and went freelance. I collaborated with Publicis on Tide, Campbell’s Swanson, Downy, and Goldfish. I was asked back to Hudson Rouge to lead the social media team of 10+ where we amassed followers, views, and engagement for Lincoln. I crafted a safety-conscious influencer campaign for Volvo, defined BBC's streaming service visual vibes, spiced up RedBull's TikTok game, and, oh, battled Heinz A.I. Ketchup for Hellmann’s – a-mayo-zing, right?
2021–
Leaving the WPP Mothership
In early 2021, with my Green Card now in hand, I bid farewell to WPP and set sail on a new adventure, opting for the digitally focused Media.Monks over offers from more traditional agencies. I steered Robinhood through the GameStop aftermath with a campaign leading up to their IPO and bagged PeppaPig and RingCentral as retained clients. But, after so long working on Lincoln, I wanted to continue to broaden my experience across diverse categories and freelance opportunities were knocking.
2016–
Onward to America
I packed my bags and hit New York in 2016, joining Hudson Rouge, the agency behind McConaughey's Lincoln escapades.
Over 5 years, I wrangled every slice of Lincoln's ad pie, from TV commercials to Twitter take-downs, influencer campaigns to interactive art installations, earning promotions and forming long-term relationships with the best directors, photographers, editors, composers in the biz.
2014–
Into the Agency World
In 2014, I rolled into GTB, a WPP shop for Ford. As the Creative Lead of their newly formed Content Studio, I built out a team of eight, developed workflows and whipped-up up over 250 videos. That’s a lot of capital C ‘Content’.
But it was my knack for big creative ideas that put me on the radar of leadership. I was invited to creative development sprints in India, Thailand and China, impressing the global CCO and paving my way for a move stateside.
2011–
The Formative Years
I cut my teeth working at a small production company with mentors who were more like family. I learned the ropes—creative treatments, scripts, shooting, editing—you name it. Long before I honed my Art Direction skills in Photoshop; I was knee-deep in Final Cut 7, Canon 5D Mark II’s and more gaffer tape than a DIY wizard. I wore every hat imaginable and developed a highly versatile skill set that would serve me well later.