LINCOLN
Client – LincolnAgency – Hudson RougeRole – CD / ADOver five years at Hudson Rouge I worked on every part of the Lincoln business: from TV commercials to Twitter take-downs, influencer campaigns to interactive art installations.
Since going freelance in 2021, I’ve been invited back to lead the social department (2022-23) and creative direct Lincoln’s summer campaign (2024). However, I still can’t spell ‘McConaughey’ without Googling it.
A Dog's Wish: Christmas campaign →
Most People Don't Drive a Lincoln: Summer Campaign →
Jon Batiste steals the spotlight in this Grammy night commercial.
Lincoln by Design: a documentary series →
The Continental Canvas: an interactive AR mural at Art Basel →
Comfort in the Extreme: SUV Portfolio Campaign
Serena's Circle: a social hack that enabled a mentoring program →
Matthew's Journal: a broadcast prop turned social content series →
Test Drive to the Test Drive: a Google driven activation →
Social Media Showcase: select work →
Namesake: a broadcast spot for President's Day →
Thinking of You: an animated short voiced by McConaughey →