Comfort in the Extreme
Client – LincolnAgency –Hudson RougeRole – ACD / ADTo showcase the hushed sanctuary found inside Lincoln’s SUVs, we juxtaposed them with oppressive elements outside: cold, noise, rain and heat in a series of commercials.
We found the hottest, coldest, wettest, and noisiest places in the United States–these served as the perfect foil for Lincoln’s extremely comfortable cabins.
We recreated these exact locations in studio using rear-projection LED technology. An extreme production approach to an extremely visceral campaign.
Each SUV was paired with it’s own hostile environment–in New York we pitted the Navigator’s quiet cabin against the din of Times Square.
CCO – Jon Pearce
ACD/CD – Stephen Wright, Emlyn Allen
AD/CW – Charlotte Frank, Liz Swartz