✎ When I’m not being paid to make stuff, I like to make stuff. Here’s some of that stuff →
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A Spicy Social Media Comeback for Sriracha
Heinz just released a tasty campaign called ‘If you’re willing to wait’. Sriracha doesn’t advertise, but if they did, I made a spicy social media comeback for them.
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My 2023 Unwrapped
2023 was a great year for creativity. Here’s a festive recap of some of the clients I worked on this year.
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Astor Place Font: a new typeface based on an old forgotten sign
Five letters from the past become the starting point for a new adventure in typography – the Astor Place Font.
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Mastering MidJourney with a concept campaign for Nike
Just like every other Art Director, 2023 was the year we all had to level up become a MidJourney maestros. I'm all about learning through projects, so here is a Nike concept campaign I whipped up with some A.I. magic.
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Verified Sightings of Fictional Bears: a Twitter Account
New York is full of unexpected wildlife, in particular the city's vast parks offer an illusion of wild possibilities. So I decided to push the boundaries of reality with this cheeky Twitter account purporting to curate crowdsourced sightings of bears living in Prospect Park.
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‘A-Mayo-Zing’ press coverage of my Heinz ‘A.I. Ketchup’ clapback.
Great coverage of my ‘A.I. Mayonnaise’ project in The Drum today.
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My Pfizer tattoo was right on point
Got my second dose. Designed a tattoo. Now Dave Grohl wants it.
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The Clapping Clock
As COVID-19 spread around the globe, people came together to applaud the frontline workers taking care of us. To memorializes these moments of celebration we created the Clapping Clock website.
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The Elbow Bump Emoji
Coronavirus changed the way we greet each other overnight. Gone were the high-fives, handshakes and fist bumps. In with the ‘elbow bump’. I designed the ‘Elbow Bump Emoji’ so that we can greet online like we do in the real world.
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The Five Dollar Movie: Premiere Tonight
My documentary ‘The Five Dollar Movie’ is premiering tonight at the DC Independent Film Festival.