BBC AMERICA
Made to Make You Think.In a pivotal election year, the BBC partnered with R/GA to launch its first brand campaign outside the U.K. With no shoot planned and no director attached, Mark Potter and I teamed up as an editor / art director duo, becoming the de-facto directors for this lead broadcast spot.
We crafted a narrative from ten years of archival footage and developed a graphic language that became the campaign’s unifying thread across broadcast, OOH, digital and social.
