Made to Make You Think.

Client – BBC
Agency – R/GA
Role – Creative Consultant

In a pivotal election year, the BBC worked with R/GA to launch its first brand campaign outside the U.K. I was invited into the edit by long-time collaborator Mark Potter to shape the broadcast spot. Armed solely with a script and a decade's worth of archival footage, we crafted a spot from the ground up.

→ Press: AdWeek

We showcased the breadth of the BBC’s content, from hard-hitting news coverage to award-winning entertainment, and developed a unique visual palette that future BBC campaigns could build upon. 

Editor – Mark Potter
Producer – Anne Lai
Creative Consultant – Stephen Wright
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