Not Just Any Broth.

Client:  Campbell's Swanson
Agency:  Leo Burnett / PXP
Role:  CD / AD

When Publicis and their client Campbell’s approached us to re-invigorate and differentiate their venerable, more-expensive-than-store-brands-broth brand, we made a suggestion. Simply give yourself credit for your decades of category leadership and what Swanson Broth brings to the table.

We developed a new tagline and creative for online video and social that keys on a very real culinary phenomenon: those surprised and delighted reactions you always get around the table.

GCD – Chris Bailey
CDs – Stephen Wright, Kevin Teevens
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