City of Horses
Client – FordAgency – GTBRole – Creative Lead, Content StudioTo celebrate 50 years of the iconic pony car, we brought the Mustang to Ordos, China – a city built in the horse heartland of Inner Mongolia known as ‘The City of Horses’.
To tell the backstory of this timely stunt, we created a four-part series, featuring driver Vaughn Gittin Jr. – all of them shot, edited and finished in-house.
CCO – Toby BarlowECD – Jon-Paul JacquesCreative Lead, Content Studio – Stephen WrightCreatives, Content Studio – Laura Imkamp, James Weir