The Continental Canvas

Client – Lincoln
Agency – Hudson Rouge
Role – ACD / AD

Lincoln believes that, in a stressful world, sanctuary is the ultimate luxury. But how can we share ‘the power of sanctuary’ with those who haven’t driven a Lincoln? We went to Miami, one of America’s most stressful cities, during Art Basel, the busiest week of the year. People come to see art, so we used art to give people a moment of calm in the sea of chaos by creating a mural installation.

The Continental Canvas featured a collaboration between a world-renowned scientist Oshin Vartanian, artist Brendan Monroe and AR design studio Buck. Could this be the most calming piece of art ever made?


CCO – Jon Pearce

ACDs – Stephen Wright, Caspar Bock

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Most People Don't Drive a Lincoln

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Serena's Circle