The Continental Canvas
Client – Lincoln
Agency – Hudson Rouge
Role – ACD / AD
Lincoln believes that, in a stressful world, sanctuary is the ultimate luxury. But how can we share ‘the power of sanctuary’ with those who haven’t driven a Lincoln? We went to Miami, one of America’s most stressful cities, during Art Basel, the busiest week of the year. People come to see art, so we used art to give people a moment of calm in the sea of chaos by creating a mural installation.
The Continental Canvas featured a collaboration between a world-renowned scientist Oshin Vartanian, artist Brendan Monroe and AR design studio Buck. Could this be the most calming piece of art ever made?
CCO – Jon Pearce
ACDs – Stephen Wright, Caspar Bock