A.I.
Mayonnaise
Client – Hellmann’sAgency – NineBySixteenRole – CD / ADWhen ‘Heinz A.I. Ketchup’ came out I saw an opportunity to create a cheeky social media response featuring A.I. depictions of mayonnaise. Hellmann’s promise of REAL mayonnaise seemed to be the perfect antidote to Heinz’s celebration of ARTIFICIAL intelligence.
Heinz's ‘A.I. Ketchup’? We thought: two can play at that game. So we asked A.I. to generate images of mayonnaise…
The results were unreal–but not in a good way. And no matter how we tweaked the prompt, the images remained consistently unappetizing.
So we decided that Heinz can have it’s artificial intelligence. When it comes to Hellmann’s mayonnaise, it’s better to keep it real.
CD – Stephen Wright