HELLMANN’S
A.I. MayonnaiseWhen AI reached the point it could generate visuals, brands piled on. So I helped Hellmann’s do the opposite, doubling down on their promise of REAL mayonnaise in an increasingly ARTIFICIAL world.
Within 48-hours of Heinz releasing A.I. Ketchup, I concepted, created and launched this clapback video for Hellmann's that was quickly picked up across the advertising press.
In the fast-moving world of social, I didn’t pitch it, I made it. Fortunately, Hellmann’s leadership declared it “a-mayo-zing” and ran it on their official channels.
