The Science of Tough
Client – FordAgency – GTBRole – Creative Lead, Content StudioFor the global launch of the new Ford Ranger, we put it through a series of real world tests pushing it to its limits and proving that it’s ‘tough done smarter’. I worked on the global campaign platform and led the development of social content.
To create the social content, we ran a parallel production, shooting alongside the first unit to create deep dive videos, photography, teasers, cinemagraphs and gifs – all of them shot, edited and finished in-house. The result was a library of content as robust as the truck itself.
CCO – Toby BarlowECD – Jon-Paul JacquesACDs – Nando Correa, Khlauss Feldhaus Creative Lead, Content Studio – Stephen WrightCreatives, Content Studio – Laura Imkamp, James Weir