Make The Call.

A ‘call’ drink is one that you ask for by name and The Macallan, one of the most celebrated whiskies in the world, is just such a drink. So when we had the chance to craft the brand’s global positioning – the answer was staring us right in the name.

I created the animation that helped sell the tagline and was subsequently adopted as The Macallan’s global identity – without a single round of revisions.

→ Press: The Drum